pickitbox
Discuss a decision
A price increase
If customers buy less at the new price, how much volume can you lose before revenue falls?
Test a price changeDecision simulation for B2B executives
Catch costly mistakes before you commit.
Simulate your next pricing, contract or investment decision. See which assumptions could turn a gain into a loss. Then decide whether to proceed, run a pilot or stop.
Test your decisionRead the example
An executive proposes a 20% price increase for all eligible renewals and selects full rollout. The grid narrows when the test assumes a 20% drop in paid usage. With the customer mix fixed, the revenue index falls from 100 to 96. After seeing the drop, the executive moves the same control back to Pilot. Only a small group will test the new price. The other accounts keep their current terms.
What are you about to approve?
An early-payment discount
How much sooner will cash arrive? How much revenue will you give up to collect it early?
Test contract termsA product investment
How much paid demand will cover the cost? Will a late launch leave enough time to recover it?
Test an investmentWhat would change your decision?
Bring the proposal and the figures you have today. You get a brief you can take to the board, with the alternatives you considered and the evidence you still need.
- Compare the optionsStart with what happens if you keep the current plan. Use it to judge the proposed change.
- Find the break-even pointTest lower sales or a delayed launch. See how far conditions can change before the proposal loses its financial benefit.
- Choose the next stepIf the decision depends on an assumption you cannot confirm, use a limited pilot to check it before a wider rollout.
Two decisions on the public record
These companies documented their own decisions. The examples show which customer signals an executive could have checked at the time.
Mega Crit chose a new game engine
Unity revised its proposed fee in September 2023. Mega Crit then tested Godot by building a small game. In October the studio announced its choice of engine. A supplier reviewing a price change could ask whether a customer has already tested an alternative.
37signals moved applications to its own hardware
In October 2022, 37signals said its steady workloads made rented computing expensive. In June 2023, it reported moving its last application home. For a supplier, a customer’s plan and ability to leave are separate facts to check.
Which decision
is on your desk?
Tell us what you plan to change and what could make you reconsider. We will reply by email to agree on the scenarios to test.