The Birth of AX (Agent Experience)
Discover Agent Experience (AX), the new frontier in digital marketing, and learn how to optimize your brand for how AI agents perceive and reference it.
Posted by
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What is Agent Experience (AX)?
Agent Experience (AX) is the next frontier in Generative Engine Optimization (GEO). It focuses on how AI agents interpret, summarize, and recommend your brand. If AI models can't properly understand you, you risk becoming invisible.
How to Optimize for AX
- Make Content Machine-Readable: Use structured data and avoid JavaScript that AI agents struggle to parse.
- Track AI References: Monitor how AI platforms discuss your business to see what questions are being answered and if you are being misrepresented.
- Improve Content Positioning: Position your content in discussions where it is most relevant to user intent.
- Implement LLM Optimization: Use tools like
llms.txtto guide AI crawlers and structure data for semantic understanding.