Claude’s Web Search: What Does It Mean for Your Brand?
Explore how real-time web search in AI models like Claude is changing SEO and why Agent Experience (AX) is now critical for brand visibility.
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From Static to Real-Time
AI models like Claude now have real-time web access, making them more current and accurate. This shift means less direct traffic for websites, as users get synthesized answers directly. Your visibility now depends on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Why Agent Experience (AX) Matters
Agent Experience (AX) is about how AI interprets and showcases your brand. It involves controlling your message, maintaining brand consistency, and turning AI conversations into trust-building touchpoints. A strong AX ensures you aren't just a footnote in an AI's summary.