The Future of Insurtech: Embedded Biometrics for Pet Portals
Thought leadership on how embedded finance and frictionless identity verification will shape pet insurance over the next decade.
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The Embedded Finance Wave
Insurtech is shifting toward embedded experiences. Pet insurance is increasingly being offered at the point-of-sale when adopting a pet or purchasing pet food online. To make these micro-transactions profitable, friction must be zero.
Instant Underwriting
Requiring a vet visit to verify a pet's health and identity kills conversion in an embedded flow. By utilizing smartphone-based biometric identification APIs from PickItBox, insurers can instantly establish the pet's identity while analyzing the image for visible health defects, enabling instant, fully automated underwriting.
The organizations that adopt these frictionless technologies today will capture the massive, younger demographics that expect real-time, digital-first experiences.