How to Get Your Brand Mentioned by Perplexity?
Understand how Perplexity's AI-powered search works and learn three high-impact tactics to ensure your brand gets cited in its answers.
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What Makes Perplexity Different?
Perplexity is a hybrid of a real-time search engine and a generative Q&A assistant. It fetches fresh web content and cites its sources, allowing users to verify information. To get your brand mentioned, you need to become a trusted source.
3 Tactics to Get Mentioned on Perplexity
- Make Your Website AI-Friendly: Ensure your key content is rendered in static HTML, not just JavaScript. Use proper metadata and schema markup so AI crawlers can interpret your content.
- Reverse Engineer Citations: Study the sources Perplexity already cites for your target queries. Create stronger, better-optimized content to become the preferred source.
- Add an llm.txt File: Use an
llm.txtfile to guide AI crawlers, clarifying your brand narrative and prioritizing key content sections.